The TDM Guide Academy was established as a result of a shortage of international-language-proficient speaking tourist guides. The TDM Guide Academy created its own platform to recruit and train any individuals pursuing a career as exceptional tourist guides – the New-age Tourist Guide.

The exceptional tourist guide has an attention to detail, a sense of humour, enthusiasm and is a storyteller. These qualities elevate a guest’s experience from the enjoyable to the unforgettable. Our Tourist Guides are encouraged to create an interactive experience for guests with a focus on the company’s specified goals and touring standards. This ensures that the Sense of Africa Tourist Guide and the company exceed guest’s expectations. Our tourist guides bring tours to life!

The TDM Guide Academy training-programme differs from other training providers in that it combines tourist guiding theory with a practical component.

First-hand experience directly linked to real-world operations. The programme presents an opportunity for Student-guides to travel with expert and qualified Sense of Africa Tourist Guides; receive on-the-job training and benefit from mentoring whilst completing a structured curriculum.

Its core focus is on the changing [dynamic] demands of the business’ clients. The responsibility lies with the academy to train and produce highly-skilled people to meet the experiential demands of a dynamic guest. This is important for the business as it is assured that its front-line staff, is relevant to the modern traveller.

The TDM Guide Academy was developed as a Best-in-Class programme – a program for modern, experience-driven professionals.